Brand and Values

The image relies on the established name of Cendres+Métaux, and the five business units of Dental, Medical, Jewellery, Watches and Refining will therefore appear consistently under the Cendres+Métaux brand. The various products, elements, systems and services will be presented in an all-unifying, yet distinct context.

  • For added value the plus sign is in the name and the logo.
  • The modularity and the addition of services are symbolized by means of plus signs in all documents.
  • Precision is expressed through the use of clear light and dark contrasts.
Successful brands generate an unforgettable image in our heads. It is CEO Claudio Penna conviction that the new image will create "an impression, as precise as all products and operating procedures, as enriching as our understanding of service and as innovative as our history and our future. I am fully expecting that the new image will secure an even more prominent awareness and positioning of Cendres+Métaux."



Values

Energizing Determined Enriching

Attitude

How we think.

Competence

How we act.

Style

How we are.

dynamic

evocative

dedicated

propulsive

regenerativ

consistent

secure

precise

qualified

solid

high quality

distingtive

noble

cooperative

integrating