21.11.2019 - Press release

Cendres+Métaux Medtech realigns its international sales structure

Cendres+Métaux Medtech from Biel/Bienne reorganises its international business. The subsidiaries in the Great Britain and Korea will operate independently in their markets as of 1 January 2020. As independent distributors, they will distribute Cendres+Métaux products exclusively in the future. The structural change enables a better market focus on the part of the former subsidiaries and continuity in the parent company.

The Biel-based company Cendres+Métaux is restructuring its international sales structure for the Medtech division. The subsidiaries in the Great Britain and Korea will become independent distributors as of 1 January 2020, under the management of the former Cendres+Métaux managing directors. CEO Ronald J. Lenzeder comments: "This step allows the previous sales organisations to focus more strongly on their local challenges and to be more flexible. Customer proximity and agility are particularly important in times of new economic framework conditions. At the same time, the parent company Cendres+Métaux can continue to focus on market growth and concentrate even more on its core competencies - a win-win situation for our customers and all parties involved".

Cendres+Métaux Medtech markets dental products directly to dental technicians and dentists in its home market of Switzerland, via a further three subsidiaries in France, Italy and Spain and through a representative in China. Another main foothold is the distribution via a worldwide network of distributors. "In the year 2019, we were able to expand our sales activities with our trading partners at an above-average rate", states CEO Lenzeder gratified and adds "We are sticking to this strategy as the demand for high-quality products in the global dental market is high".

Cendres+Métaux Medtech is a manufacturer of precision parts in the field of medical technology. On the one hand, Cendres+Métaux Medtech develops, manufactures and sells products for the dental market. On the other, the company is a manufacturer and supplier to major medical technology companies worldwide.

Cendres+Métaux Medtech is part of Cendres+Métaux Holding, whose shares are traded on the electronic trading platform OTC-X of the Berner Kantonalbank (BEKB) for unlisted Swiss shares. The company has been in existence for over 130 years and operates in two industrial sectors. In addition to the medical technology sector, Cendres+Métaux also supplies the watch industry through its Lux division.


For more information, please contact:

Barbara Hauert
Head of Communication and Events

Cendres+Métaux SA
Rue de Boujean 122
P.O. Box
CH-2501 Biel/Bienne
Phone +41 58 360 20 00
Direct +41 58 360 22 36
Mobile +41 79 566 14 30
Fax +41 58 360 20 11

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