{"id":5882,"date":"2025-08-15T18:56:37","date_gmt":"2025-08-15T18:56:37","guid":{"rendered":"https:\/\/www.cmsa.ch\/our-history\/"},"modified":"2026-01-30T08:56:11","modified_gmt":"2026-01-30T08:56:11","slug":"notre-histoire","status":"publish","type":"page","link":"https:\/\/www.cmsa.ch\/fr\/a-propos\/notre-histoire\/","title":{"rendered":"Notre histoire"},"content":{"rendered":"<style>.gsbp-a275a92{display:flex;justify-content:center;flex-direction:column;align-items:center;padding-top:var(--wp--custom--spacing--top,0px);padding-bottom:var(--wp--custom--spacing--bottom,0px);margin-top:0;margin-bottom:0;position:relative}.gsbp-a502769{max-width:100%;width:var(--wp--style--global--wide-size,1440px);padding-left:var(--variable-small-section-spacing);padding-right:var(--variable-small-section-spacing);padding-top:var(--big-section-spacing);padding-bottom:var(--big-section-spacing)}.gsbp-a502769 .intro-content{padding-left:0!important}.gsbp-0dacec5{max-width:100%!important;width:var(--wp--style--global--content-size,848px)!important}@media (max-width:1139.98px){.gsbp-0dacec5{padding-left:0!important}}body.gspb-bodyfront .gsbp-0dacec5 a.wp-element-button:not([href]){display:none}<\/style><style>.gsbp-a275a92{display:flex;justify-content:center;flex-direction:column;align-items:center;padding-top:var(--wp--custom--spacing--top,0px);padding-bottom:var(--wp--custom--spacing--bottom,0px);margin-top:0;margin-bottom:0;position:relative}.gsbp-a502769{max-width:100%;width:var(--wp--style--global--wide-size,1440px);padding-left:var(--variable-small-section-spacing);padding-right:var(--variable-small-section-spacing);padding-top:var(--big-section-spacing);padding-bottom:var(--big-section-spacing)}.gsbp-a502769 .intro-content{padding-left:0!important}.gsbp-0dacec5{max-width:100%!important;width:var(--wp--style--global--content-size,848px)!important}@media (max-width:1139.98px){.gsbp-0dacec5{padding-left:0!important}}body.gspb-bodyfront .gsbp-0dacec5 a.wp-element-button:not([href]){display:none}<\/style><style>.gsbp-a275a92{display:flex;justify-content:center;flex-direction:column;align-items:center;padding-top:var(--wp--custom--spacing--top,0px);padding-bottom:var(--wp--custom--spacing--bottom,0px);margin-top:0px;margin-bottom:0px;position:relative;}<\/style>\n<section class=\"gsbp-a275a92 alignfull\" data-type=\"section-component\"><style>.gsbp-a502769{max-width:100%;width:var(--wp--style--global--wide-size,1440px);padding-left:var(--variable-small-section-spacing);padding-right:var(--variable-small-section-spacing);padding-top:var(--big-section-spacing);padding-bottom:var(--big-section-spacing);}.gsbp-a502769 .intro-content{padding-left:0 !important;}<\/style>\n<div class=\"greybg-rad-br gsbp-a502769\" data-type=\"content-area-component\"><style>.gsbp-0dacec5{max-width:100% !important;width:var(--wp--style--global--content-size,848px) !important;}@media (max-width:1139.98px){.gsbp-0dacec5{padding-left:0rem !important;}}<\/style>\n<div class=\"intro-content gsbp-0dacec5\">\n<p class=\"intro-content__pre-head\">Notre histoire<\/p>\n\n\n\n<h2 class=\"wp-block-heading intro-content__heading\" id=\"mastering-complexityin-luxury-components\">Du raffinage des m\u00e9taux pr\u00e9cieux \u00e0 la fabrication \u00e0 forte valeur ajout\u00e9e<\/h2>\n\n\n\n<p class=\"intro-content__lede\">Fond\u00e9e en 1885, notre entreprise \u2014 anciennement connue sous le nom de <strong>Cendres+M\u00e9taux<\/strong> \u2014 est pass\u00e9e d\u2019une petite fonderie \u00e0 un groupe multi-sp\u00e9cialiste actif dans le MedTech et le luxe.<br>Depuis plus de 140 ans, notre d\u00e9veloppement repose sur une compr\u00e9hension approfondie des mat\u00e9riaux, une capacit\u00e9 \u00e0 industrialiser des proc\u00e9d\u00e9s complexes et un engagement constant en faveur de la confiance et d\u2019une vision \u00e0 long terme.<\/p>\n\n\n\n<div class=\"wp-block-buttons intro-buttons-wrapper is-layout-flex wp-block-buttons-is-layout-flex\" style=\"margin-top:2.5rem\">\n\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n<style>.gsbp-843632f{display:flex;justify-content:center;flex-direction:column;align-items:center;margin-top:0;margin-bottom:0;position:relative;padding-left:var(--variable-small-section-spacing);padding-right:var(--variable-small-section-spacing)}@media (max-width:1139.98px){.gsbp-843632f{padding-left:var(--variable-small-section-spacing);padding-right:var(--variable-small-section-spacing)}}@media (max-width:767.98px){.gsbp-843632f{padding-left:0;padding-right:0}}@media 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p{font-size:var(--wp--preset--font-size--custom-10,16px);line-height:140%;font-style:italic}.single-testimonial-image-wrapper{padding-top:var(--big-section-spacing);display:flex;align-items:flex-end;justify-content:flex-end;position:relative}@media (max-width:1139.98px){.single-testimonial-image-wrapper{padding-top:0}}.name-badge{position:absolute;left:0;bottom:var(--variable-small-section-spacing);z-index:99;padding:1rem;background-color:var(--wp--preset--color--contrastcolor,#ffffff);border-top-left-radius:.75rem;border-bottom-left-radius:.75rem;border-top-right-radius:.75rem;border-bottom-right-radius:.75rem}.name-badge .name-badge__name{font-family:EuclidCircularABold;text-transform:uppercase}.name-badge .name-badge__name,.name-badge 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(var(--variable-small-section-spacing)*(2 - 1)\/2))}@media (max-width:1139.98px){.gsbp-180a0c7>:not(style):nth-of-type(2n+2){width:100%}}@media (max-width:575.98px){.gsbp-180a0c7>:not(style):nth-of-type(2n+2){width:100%}}.gsbp-180a0c7{flex-wrap:wrap}.big-text-wrapper,.big-text-wrapper::before{fill:var(--wp--preset--color--primary,#e3001a)}.big-text-wrapper{padding-top:var(--spacing-m);padding-bottom:var(--spacing-m);padding-left:var(--spacing-m);padding-right:var(--spacing-m);position:relative;margin-top:var(--big-section-spacing);margin-bottom:var(--big-section-spacing)}@media (max-width:1139.98px){.big-text-wrapper{margin-bottom:var(--small-section-spacing)}}.big-text-wrapper::before{position:absolute;top:-1.25rem;left:-1.25rem;width:3rem;height:3rem;color:var(--wp--preset--color--primary,#e3001a);background-image:url(\/wp-content\/uploads\/2025\/08\/line-top-left.svg);content:\"\"}.big-text-wrapper p{font-size:var(--wp--preset--font-size--custom-10,16px);line-height:140%;font-style:italic}.single-testimonial-image-wrapper{padding-top:var(--big-section-spacing);display:flex;align-items:flex-end;justify-content:flex-end;position:relative}@media (max-width:1139.98px){.single-testimonial-image-wrapper{padding-top:0}}.name-badge{position:absolute;left:0;bottom:var(--variable-small-section-spacing);z-index:99;padding:1rem;background-color:var(--wp--preset--color--contrastcolor,#ffffff);border-top-left-radius:.75rem;border-bottom-left-radius:.75rem;border-top-right-radius:.75rem;border-bottom-right-radius:.75rem}.name-badge .name-badge__name{font-family:EuclidCircularABold;text-transform:uppercase}.name-badge .name-badge__name,.name-badge .name-badge__title{font-size:var(--wp--preset--font-size--custom-2,16px);line-height:142%}<\/style>\n<section class=\"gsbp-843632f alignfull\" data-type=\"section-component\">\n<div class=\"gsbp-180a0c7\" data-type=\"content-area-component\">\n<div class=\"big-text-wrapper\">\n<p>\u00ab <strong>Depuis 140 ans<\/strong>, CMSA fait preuve d\u2019une remarquable capacit\u00e9 de r\u00e9silience, en s\u2019adaptant aux \u00e9volutions \u00e9conomiques, technologiques et soci\u00e9tales, tout en se r\u00e9inventant en permanence. <br><strong>Notre histoire est une histoire de succ\u00e8s<\/strong>, fond\u00e9e sur <strong>l\u2019innovation<\/strong>, <strong>l\u2019excellence <\/strong>et la <strong>capacit\u00e9 <\/strong>\u00e0 consid\u00e9rer le changement comme une opportunit\u00e9. Nous entendons poursuivre notre d\u00e9veloppement en tant qu\u2019entit\u00e9 unique, en pr\u00e9servant notre h\u00e9ritage et en \u00e9tablissant de nouvelles r\u00e9f\u00e9rences dans <strong>la transformation des mat\u00e9riaux en produits de tr\u00e8s haute complexit\u00e9. <\/strong>\u00bb<\/p>\n<\/div>\n\n\n\n<div class=\"single-testimonial-image-wrapper\">\n<figure class=\"wp-block-image alignright size-full is-style-no-margin\"><img loading=\"lazy\" decoding=\"async\" width=\"554\" height=\"690\" src=\"https:\/\/www.cmsa.ch\/wp-content\/uploads\/2025\/08\/PHILIPP-VON-BUREN.webp\" alt=\"\" class=\"wp-image-5893\" srcset=\"https:\/\/www.cmsa.ch\/wp-content\/uploads\/2025\/08\/PHILIPP-VON-BUREN.webp 554w, https:\/\/www.cmsa.ch\/wp-content\/uploads\/2025\/08\/PHILIPP-VON-BUREN-241x300.webp 241w\" sizes=\"auto, (max-width: 554px) 100vw, 554px\" \/><\/figure>\n\n\n\n<div class=\"name-badge\">\n<p class=\"name-badge__name\">PHILIPP VON B\u00dcREN<\/p>\n\n\n\n<p class=\"name-badge__title\">CEO Groupe CMSA<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n<style>.gsbp-b8834f7{display:flex;justify-content:center;flex-direction:column;align-items:center;padding-top:var(--wp--custom--spacing--top,0px);padding-bottom:var(--wp--custom--spacing--bottom,0px);margin-top:0;margin-bottom:0;position:relative}.history-content-area{max-width:100%;width:var(--wp--style--global--wide-size,1920px);display:flex;flex-direction:row;column-gap:2.5rem;row-gap:2.5rem;padding-left:var(--variable-small-section-spacing);padding-right:var(--variable-small-section-spacing);background-color:var(--wp--preset--color--lightbg,#f2f2f2);border-top-left-radius:var(--radius-300);padding-top:var(--big-section-spacing);padding-bottom:var(--small-section-spacing)}@media (max-width:1139.98px){.history-content-area{padding-top:var(--small-section-spacing)}}.history-content-area>:not(style):nth-of-type(2n+1){width:calc(20% - 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(2.5rem*(2 - 1)\/2))}@media (max-width:1139.98px){.timeline-content>:not(style):nth-of-type(2n+1){width:100%}}@media (max-width:575.98px){.timeline-content>:not(style):nth-of-type(2n+1){width:100%}}.timeline-content>:not(style):nth-of-type(2n+2){width:calc(66.66% - (2.5rem*(2 - 1)\/2))}@media (max-width:1139.98px){.timeline-content>:not(style):nth-of-type(2n+2){width:100%}}@media (max-width:575.98px){.timeline-content>:not(style):nth-of-type(2n+2){width:100%}}.gspb_id-gsbp-b969803 img{border-top-left-radius:.75rem;border-top-right-radius:.75rem;border-bottom-right-radius:.75rem;border-bottom-left-radius:.75rem;object-fit:cover;vertical-align:top}@media (max-width:1139.98px){.gspb_id-gsbp-b969803 img{vertical-align:top}}@media (max-width:767.98px){.gspb_id-gsbp-b969803 img{vertical-align:top}}@media (max-width:575.98px){.gspb_id-gsbp-b969803 img{vertical-align:top}}.gspb_id-gsbp-b969803 img,.gspb_id-gsbp-b969803 svg.gspb_svg_placeholder{width:100%;min-width:100%;max-width:100%;aspect-ratio:16\/18}@media (max-width:1139.98px){.gspb_id-gsbp-b969803 img,.gspb_id-gsbp-b969803 svg.gspb_svg_placeholder{aspect-ratio:16\/18}}@media (max-width:767.98px){.gspb_id-gsbp-b969803 img,.gspb_id-gsbp-b969803 svg.gspb_svg_placeholder{aspect-ratio:16\/18}}@media (max-width:575.98px){.gspb_id-gsbp-b969803 img,.gspb_id-gsbp-b969803 svg.gspb_svg_placeholder{aspect-ratio:16\/18}}.gsbp-1fe085e{font-size:var(--wp--preset--font-size--custom-8,16px)!important;font-family:EuclidCircularAMedium!important;color:var(--wp--preset--color--primary,#e3001a)!important;margin-bottom:.5rem!important}:root h2.gsbp-1fe085e{font-size:var(--wp--preset--font-size--custom-8,16px)!important}.gsbp-8288689{margin-bottom:2rem!important}.gsbp-8ed4632{font-size:var(--wp--preset--font-size--custom-1,16px);line-height:132%;margin-bottom:2rem}.timeline-featured{background-color:var(--wp--preset--color--contrastcolor,#ffffff);padding:2rem;border-top-left-radius:.75rem;border-bottom-left-radius:.75rem;border-top-right-radius:.75rem;border-bottom-right-radius:.75rem}.gsbp-885a6fb{font-size:var(--wp--preset--font-size--custom-3,16px)!important;margin-bottom:1.5rem!important;line-height:140%!important}.gsbp-e61c182{font-size:var(--wp--preset--font-size--custom-1,16px);line-height:132%}<\/style>\n<section class=\"gsbp-b8834f7 alignfull\" data-type=\"section-component\">\n<div class=\"history-content-area\" data-type=\"content-area-component\">\n<div class=\"toc-year-wrapper\"><!--blockstudio\/cmsa-blocks\/toc-->\r\n<nav class=\"dynamic-toc\" \r\n     aria-label=\"Table des mati\u00e8res\" \r\n              data-restricted=\"years-content\"\r\n      \r\n     data-min=\"2\" \r\n     data-max=\"2\" \r\n     data-sticky=\"1\">\r\n    <button class=\"mobile-collapse-btn wp-block-button__link wp-element-button\">\r\n        Table of Contents    <\/button>\r\n    <div class=\"dynamic-toc-list\">\r\n         \r\n    <\/div>\r\n<\/nav>\r\n<\/div>\n\n\n\n<div class=\"years-content\">\n<div class=\"editor-notice gsbp-392d2b6\"><strong>Editor notice: <\/strong> In the sidebar of this page (page tab) you can add more Timeline items!<\/div>\n\n\n\n<div class=\"gsbp-6baed1b\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n<div class=\"timeline-content\">\n<div><div class=\"gspb_id-gsbp-b969803 gspb-dynamic-post-image  wp-block-greenshift-blocks-dynamic-post-image\"><img decoding=\"async\" src=\"https:\/\/www.cmsa.ch\/wp-content\/uploads\/2025\/12\/Geschichte_CMSA_retro_Machinery-1024x766.webp\" loading=\"lazy\" alt=\"\" class=\"\"><\/div><\/div>\n\n\n\n<div>\n<h2 class=\"gsbp-1fe085e\">1885-1924<\/h2>\n\n\n\n<h3 class=\"gsbp-8288689\">Fondation et premi\u00e8res ann\u00e9es<\/h3>\n\n\n\n<div class=\"gsbp-8ed4632\"><p>L\u2019histoire de CMSA d\u00e9bute en 1885 avec la cr\u00e9ation de deux entreprises \u00e0 Bienne : Aufranc &amp; Cie et Zanelli &amp; Fils. Ces soci\u00e9t\u00e9s figurent parmi les pionni\u00e8res de la fonderie et du raffinage des m\u00e9taux pr\u00e9cieux.<br \/>\nEn 1924, elles sont r\u00e9unies par Arthur Robert, qui fonde la nouvelle entit\u00e9 Cendres+M\u00e9taux.<\/p>\n<p>Arthur Robert est l\u2019initiateur de cette consolidation. Il est \u00e9paul\u00e9 par Georges Hochreutiner, chimiste disposant d\u2019une exp\u00e9rience internationale, dont la contribution s\u2019av\u00e8re d\u00e9terminante pour les premiers d\u00e9veloppements de l\u2019entreprise.<\/p>\n<\/div>\n\n\n\n<div class=\"timeline-featured\">\n<h4 class=\"gsbp-885a6fb\">Produits \/ comp\u00e9tences cl\u00e9s<\/h4>\n\n\n\n<p class=\"gsbp-e61c182\"><ul>\r\n<li>Raffinage des m\u00e9taux pr\u00e9cieux<\/li>\r\n<li>Traitement de mat\u00e9riaux contenant des m\u00e9taux pr\u00e9cieux<\/li>\r\n<\/ul><\/p>\n<\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n<div class=\"timeline-content\">\n<div><div class=\"gspb_id-gsbp-b969803 gspb-dynamic-post-image  wp-block-greenshift-blocks-dynamic-post-image\"><img decoding=\"async\" src=\"https:\/\/www.cmsa.ch\/wp-content\/uploads\/2025\/12\/csm_bague_detouree_01_6a437f65b6-751x1024.webp\" loading=\"lazy\" alt=\"\" class=\"\"><\/div><\/div>\n\n\n\n<div>\n<h2 class=\"gsbp-1fe085e\">1924-1939<\/h2>\n\n\n\n<h3 class=\"gsbp-8288689\">D\u00e9veloppement et p\u00e9riode de l\u2019entre-deux-guerres<\/h3>\n\n\n\n<div class=\"gsbp-8ed4632\"><p>Cendres+M\u00e9taux \u00e9largit ses activit\u00e9s dans la fusion et l\u2019\u00e9laboration d\u2019alliages de m\u00e9taux pr\u00e9cieux. L\u2019entreprise se diversifie vers de nouveaux secteurs, notamment les alliages dentaires, tout en faisant face \u00e0 des d\u00e9fis majeurs tels que la Grande D\u00e9pression et des changements d\u2019actionnariat.<\/p>\n<p>Arthur Robert dirige l\u2019entreprise jusqu\u2019\u00e0 son d\u00e9c\u00e8s en 1933. Il est bri\u00e8vement remplac\u00e9 par Raoul Goetschmann \u00e0 la pr\u00e9sidence. Durant cette p\u00e9riode, Paul S\u00e9mon (directeur de 1924 \u00e0 1960) joue un r\u00f4le central dans l\u2019int\u00e9gration des soci\u00e9t\u00e9s fondatrices et l\u2019organisation des processus internes.<\/p>\n<\/div>\n\n\n\n<div class=\"timeline-featured\">\n<h4 class=\"gsbp-885a6fb\"><dynamictext><\/dynamictext><\/h4>\n\n\n\n<p class=\"gsbp-e61c182\"><ul>\r\n<li>D\u00e9veloppement d\u2019alliages finis pour les applications dentaires<\/li>\r\n<li>Mise au point de l\u2019amalgame d\u2019argent Edelweis<\/li>\r\n<\/ul><\/p>\n<\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n<div class=\"timeline-content\">\n<div><div class=\"gspb_id-gsbp-b969803 gspb-dynamic-post-image  wp-block-greenshift-blocks-dynamic-post-image\"><img decoding=\"async\" src=\"https:\/\/www.cmsa.ch\/wp-content\/uploads\/2025\/12\/csm_CM_Arbeiter_Vorne_sw_ee6b9a48b4-1024x762.webp\" loading=\"lazy\" alt=\"\" class=\"\"><\/div><\/div>\n\n\n\n<div>\n<h2 class=\"gsbp-1fe085e\">1939-1945<\/h2>\n\n\n\n<h3 class=\"gsbp-8288689\">Seconde Guerre mondiale<\/h3>\n\n\n\n<div class=\"gsbp-8ed4632\"><p>Malgr\u00e9 la mobilisation nationale et les mesures gouvernementales restrictives, Cendres+M\u00e9taux parvient \u00e0 maintenir ses activit\u00e9s, notamment gr\u00e2ce au secteur dentaire.<br \/>\nL\u2019entreprise adapte ses proc\u00e9d\u00e9s et participe aux dispositifs de pr\u00e9paration d\u2019urgence, incluant des exercices de conditionnement rapide des r\u00e9serves de m\u00e9taux pr\u00e9cieux exig\u00e9s par les autorit\u00e9s.<\/p>\n<p>Les \u00e9quipes font preuve d\u2019une grande capacit\u00e9 d\u2019adaptation. Un exemple marquant est celui d\u2019Albert Stillhart, employ\u00e9 de 17 ans, qui prend en charge la s\u00e9curisation des stocks de m\u00e9taux pr\u00e9cieux \u00e0 la veille du conflit.<\/p>\n<\/div>\n\n\n\n<div class=\"timeline-featured\">\n<h4 class=\"gsbp-885a6fb\">Produits \/ comp\u00e9tences cl\u00e9s<\/h4>\n\n\n\n<p class=\"gsbp-e61c182\"><ul>\r\n<li>Poursuite des activit\u00e9s dentaires<\/li>\r\n<li>Production continue d\u2019alliances<\/li>\r\n<\/ul><\/p>\n<\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n<div class=\"timeline-content\">\n<div><div class=\"gspb_id-gsbp-b969803 gspb-dynamic-post-image  wp-block-greenshift-blocks-dynamic-post-image\"><img decoding=\"async\" src=\"https:\/\/www.cmsa.ch\/wp-content\/uploads\/2025\/12\/csm_7_26c2457426-1024x685.webp\" loading=\"lazy\" alt=\"\" class=\"\"><\/div><\/div>\n\n\n\n<div>\n<h2 class=\"gsbp-1fe085e\">1945-1980<\/h2>\n\n\n\n<h3 class=\"gsbp-8288689\">Essor d\u2019apr\u00e8s-guerre et expansion internationale<\/h3>\n\n\n\n<div class=\"gsbp-8ed4632\"><p>Avec la reprise \u00e9conomique d\u2019apr\u00e8s-guerre, Cendres+M\u00e9taux conna\u00eet une phase de croissance forte et durable. L\u2019entreprise augmente ses capacit\u00e9s de production et d\u00e9veloppe des alliages sp\u00e9cialis\u00e9s, en particulier pour les proth\u00e8ses dentaires et la bijouterie.<\/p>\n<p>Cette p\u00e9riode voit \u00e9galement la cr\u00e9ation des premi\u00e8res filiales internationales du groupe, en Italie, en France et en Espagne.<\/p>\n<p>La continuit\u00e9 de la direction, notamment assur\u00e9e par Paul S\u00e9mon, encore actif dans les premi\u00e8res ann\u00e9es de l\u2019apr\u00e8s-guerre, permet une expansion rapide et structur\u00e9e.<\/p>\n<\/div>\n\n\n\n<div class=\"timeline-featured\">\n<h4 class=\"gsbp-885a6fb\">Produits \/ comp\u00e9tences cl\u00e9s<\/h4>\n\n\n\n<p class=\"gsbp-e61c182\"><ul>\r\n<li>Alliages dentaires haut de gamme et composants proth\u00e9tiques<\/li>\r\n<li>Reprise et acc\u00e9l\u00e9ration de la croissance<\/li>\r\n<\/ul><\/p>\n<\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n<div class=\"timeline-content\">\n<div><div class=\"gspb_id-gsbp-b969803 gspb-dynamic-post-image  wp-block-greenshift-blocks-dynamic-post-image\"><img decoding=\"async\" src=\"https:\/\/www.cmsa.ch\/wp-content\/uploads\/2025\/12\/csm_85.11_Dental_Den023_76fafd5dc9-1024x651.webp\" loading=\"lazy\" alt=\"\" class=\"\"><\/div><\/div>\n\n\n\n<div>\n<h2 class=\"gsbp-1fe085e\">1980-1990<\/h2>\n\n\n\n<h3 class=\"gsbp-8288689\">Diversification et transformation structurelle<\/h3>\n\n\n\n<div class=\"gsbp-8ed4632\"><p>Face \u00e0 une pression accrue du march\u00e9, notamment \u00e0 la baisse de la demande pour les alliages dentaires \u00e0 forte valeur, Cendres+M\u00e9taux engage une diversification strat\u00e9gique.<br \/>\nL\u2019entreprise investit dans de nouveaux domaines et r\u00e9organise ses unit\u00e9s d\u2019affaires.<\/p>\n<p>Elle devient le principal fournisseur suisse d\u2019alliances et lance m\u00eame sa propre marque de bijoux, Carlos de Milo, pr\u00e9sent\u00e9e au salon Baselworld.<\/p>\n<p>Les d\u00e9cisions prises durant les ann\u00e9es 1980 par la direction et les collaborateurs posent les bases de la continuit\u00e9 et du renouvellement \u00e0 long terme.<\/p>\n<\/div>\n\n\n\n<div class=\"timeline-featured\">\n<h4 class=\"gsbp-885a6fb\">Produits \/ comp\u00e9tences cl\u00e9s<\/h4>\n\n\n\n<p class=\"gsbp-e61c182\"><ul>\r\n<li>Diversification vers la bijouterie et l\u2019horlogerie<\/li>\r\n<li>R\u00e9ponse strat\u00e9gique \u00e0 l\u2019essor des alternatives dentaires \u00e0 bas co\u00fbt<\/li>\r\n<\/ul><\/p>\n<\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n<div class=\"timeline-content\">\n<div><div class=\"gspb_id-gsbp-b969803 gspb-dynamic-post-image  wp-block-greenshift-blocks-dynamic-post-image\"><img decoding=\"async\" src=\"https:\/\/www.cmsa.ch\/wp-content\/uploads\/2025\/12\/csm_CMSA_Cornu_Mar24_014_317e997ba5-1024x682.webp\" loading=\"lazy\" alt=\"\" class=\"\"><\/div><\/div>\n\n\n\n<div>\n<h2 class=\"gsbp-1fe085e\">2000-2025<\/h2>\n\n\n\n<h3 class=\"gsbp-8288689\">Restructuration, expansion et consolidation<\/h3>\n\n\n\n<div class=\"gsbp-8ed4632\"><p>Afin de soutenir sa croissance et de rester comp\u00e9titif dans un environnement en mutation, Cendres+M\u00e9taux engage une transformation majeure.<br \/>\nLe groupe adopte une structure de holding en 2002 et lance une s\u00e9rie d\u2019acquisitions strat\u00e9giques, notamment dans les domaines du MedTech et de l\u2019horlogerie de luxe.<\/p>\n<p>L\u2019accent est mis sur l\u2019int\u00e9gration de nouvelles comp\u00e9tences, l\u2019optimisation des structures de production et de gestion, ainsi que sur la construction d\u2019une culture d\u2019entreprise unifi\u00e9e.<\/p>\n<\/div>\n\n\n\n<div class=\"timeline-featured\">\n<h4 class=\"gsbp-885a6fb\">Acquisitions cl\u00e9s<\/h4>\n\n\n\n<p class=\"gsbp-e61c182\">2008 \u2014 Gal\u00e9tan SA<br>\r\n2009 \u2014 Metalor Dental SA<br>\r\n2018 \u2014 Queloz SA<br>\r\n2020 \u2014 Cronal SA and assets of Guillod Gunther<br>\r\n2022 \u2014 Cornu &#038; Cie SA<br>\r\n2023 \u2014 R. Schlierholz AG and Lauener &#038; Cie SA<br>\r\n2025 \u2014 Galvador S\u00e0rl<\/p>\n<\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n<div class=\"timeline-content\">\n<div><div class=\"gspb_id-gsbp-b969803 gspb-dynamic-post-image  wp-block-greenshift-blocks-dynamic-post-image\"><img decoding=\"async\" src=\"https:\/\/www.cmsa.ch\/wp-content\/uploads\/2025\/08\/numbers-image-667x1024.webp\" loading=\"lazy\" alt=\"\" class=\"\"><\/div><\/div>\n\n\n\n<div>\n<h2 class=\"gsbp-1fe085e\">2026+<\/h2>\n\n\n\n<h3 class=\"gsbp-8288689\">Un nouveau nom, une identit\u00e9 unifi\u00e9e<\/h3>\n\n\n\n<div class=\"gsbp-8ed4632\"><p>En 2026, Cendres+M\u00e9taux Holding SA et l\u2019ensemble de ses filiales adoptent le nom CMSA.<\/p>\n<p>Ce changement de nom va au-del\u00e0 d\u2019un simple rebranding : il refl\u00e8te la transformation du groupe en un partenaire industriel moderne, sp\u00e9cialis\u00e9 dans la ma\u00eetrise de proc\u00e9d\u00e9s de fabrication complexes et au service de clients exigeants dans le MedTech, l\u2019horlogerie et les secteurs de haute pr\u00e9cision.<\/p>\n<\/div>\n\n\n\n<div class=\"timeline-featured\">\n<h4 class=\"gsbp-885a6fb\"><dynamictext><\/dynamictext><\/h4>\n\n\n\n<p class=\"gsbp-e61c182\"> <\/p>\n<\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n<style>.newsletter-section{display:flex;justify-content:center;flex-direction:column;align-items:center;margin-top:0;margin-bottom:0;position:relative}.newsletter-section-contents{max-width:100%;width:var(--wp--style--global--wide-size,1920px);display:flex;flex-direction:row;column-gap:var(--spacing-l);row-gap:var(--spacing-l);align-items:center;background-color:var(--wp--preset--color--basecolor,#362e30);padding-left:var(--variable-small-section-spacing);padding-right:var(--variable-small-section-spacing)}@media 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p{color:#f2f2f299;line-height:132%;font-size:var(--wp--preset--font-size--custom-1,16px)}.gsbp-392c0c4{padding-top:var(--small-section-spacing)!important;padding-bottom:var(--small-section-spacing)!important}@media (max-width:1139.98px){.gsbp-392c0c4{padding-top:var(--spacing-m)!important;padding-bottom:var(--spacing-m)!important}}.gsbp-e574a3e{padding-top:var(--small-section-spacing)!important;padding-bottom:var(--small-section-spacing)!important}@media (max-width:1139.98px){.gsbp-e574a3e{padding-top:0!important;padding-bottom:var(--spacing-l)!important}}<\/style><style>.newsletter-section{display:flex;justify-content:center;flex-direction:column;align-items:center;margin-top:0px;margin-bottom:0px;position:relative;}<\/style>\n<section class=\"newsletter-section alignfull\" id=\"newsletter\"><style>.newsletter-section-contents{max-width:100%;width:var(--wp--style--global--wide-size,1920px);display:flex;flex-direction:row;column-gap:var(--spacing-l);row-gap:var(--spacing-l);flex-wrap:wrap;align-items:center;background-color:var(--wp--preset--color--basecolor,#362e30);padding-left:var(--variable-small-section-spacing);padding-right:var(--variable-small-section-spacing);}@media (max-width:1139.98px){.newsletter-section-contents{row-gap:0;}}.newsletter-section-contents>*:not(style):nth-of-type(3n+1){width:calc(33.33% - (var(--spacing-l) * (3 - 1) \/ 3));}@media (max-width:1139.98px){.newsletter-section-contents>*:not(style):nth-of-type(3n+1){width:100%;}}@media (max-width:575.98px){.newsletter-section-contents>*:not(style):nth-of-type(3n+1){width:100%;}}.newsletter-section-contents>*:not(style):nth-of-type(3n+2){width:calc(33.33% - (var(--spacing-l) * (3 - 1) \/ 3));}@media 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132.441V15.0527H73.9395V132.061ZM404 132.441C404 172.841 371.223 206 330.441 206H213.053V132.06H330.061V15.0527H404V132.441ZM190.947 -124.061H73.9395V-7.05273H0V-124.441C5.03174e-05 -164.841 32.7774 -198 73.5586 -198H190.947V-124.061ZM330.441 -198C371.223 -198 404 -164.841 404 -124.441V-7.05273H330.061V-124.061H213.053V-198H330.441Z\" fill=\"white\"><\/path>\n<\/g>\n<\/svg>\n<\/div>\n\n\n<style>.form-text-wrapper .wp-block-heading{color:var(--wp--preset--color--contrastcolor,#ffffff);margin-bottom:0.5rem;}.form-text-wrapper p{color:#f2f2f299;line-height:132%;font-size:var(--wp--preset--font-size--custom-1,16px);}.gsbp-392c0c4{padding-top:var(--small-section-spacing) !important;padding-bottom:var(--small-section-spacing) !important;}@media (max-width:1139.98px){.gsbp-392c0c4{padding-top:var(--spacing-m) !important;padding-bottom:var(--spacing-m) !important;}}<\/style>\n<div class=\"form-text-wrapper gsbp-392c0c4\">\n<h2 class=\"wp-block-heading h3\" id=\"stay-informed-withthe-cmsa-newsletter\">Restez inform\u00e9 <br\/>avec la newsletter CMSA<\/h2>\n\n\n\n<p class=\"body-text\">Recevez des informations sur la fabrication avanc\u00e9e et l\u2019actualit\u00e9 de la marque, directement dans votre bo\u00eete de r\u00e9ception.<\/p>\n<\/div>\n\n\n<style>.gsbp-e574a3e{padding-top:var(--small-section-spacing) !important;padding-bottom:var(--small-section-spacing) !important;}@media (max-width:1139.98px){.gsbp-e574a3e{padding-top:0 !important;padding-bottom:var(--spacing-l) !important;}}<\/style>\n<div class=\"gsbp-e574a3e\"><div class='fluentform ff-default fluentform_wrapper_2  ff_guten_block ff_guten_block-2 ffs_custom_wrap'><form data-form_id=\"2\" id=\"fluentform_2\" class=\"frm-fluent-form fluent_form_2 ff-el-form-top ff_form_instance_2_1 ff-form-loading ffs_custom\" data-form_instance=\"ff_form_instance_2_1\" method=\"POST\" ><fieldset  style=\"border: none!important;margin: 0!important;padding: 0!important;background-color: transparent!important;box-shadow: none!important;outline: none!important; min-inline-size: 100%;\">\n                    <legend class=\"ff_screen_reader_title\" style=\"display: block; margin: 0!important;padding: 0!important;height: 0!important;text-indent: -999999px;width: 0!important;overflow:hidden;\">Subscription Form<\/legend>        <div\n                style=\"display: none!important; position: absolute!important; transform: translateX(1000%)!important;\"\n                class=\"ff-el-group ff-hpsf-container\"\n        >\n            <div class=\"ff-el-input--label asterisk-right\">\n                <label for=\"ff_2_item_sf\" aria-label=\"Updates\">\n                    Updates                <\/label>\n            <\/div>\n            <div class=\"ff-el-input--content\">\n                <input type=\"text\"\n                       name=\"item_2__fluent_sf\"\n                       class=\"ff-el-form-control\"\n                       id=\"ff_2_item_sf\"\n                \/>\n            <\/div>\n        <\/div>\n                <input type=\"hidden\" id=\"__fluent_protection_token_2\" class=\"fluent-form-token-field\" name=\"__fluent_protection_token_2\">\n        <input type='hidden' name='__fluent_form_embded_post_id' value='5882' \/><input type=\"hidden\" id=\"_fluentform_2_fluentformnonce\" name=\"_fluentform_2_fluentformnonce\" value=\"e3844be564\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/fr\/wp-json\/wp\/v2\/pages\/5882\" \/><div data-name=\"ff_cn_id_1\"  class='ff-t-container ff-column-container ff_columns_total_1 subscription-wrapper'><div class='ff-t-cell ff-t-column-1' style='flex-basis: 100%;'><div class='ff-el-group ff-el-form-hide_label email-wrapper'><div class=\"ff-el-input--label ff-el-is-required asterisk-right\"><label for='ff_2_email' id='label_ff_2_email' aria-label=\"E-mail\">E-mail<\/label><\/div><div class='ff-el-input--content'><input type=\"email\" name=\"email\" id=\"ff_2_email\" class=\"ff-el-form-control\" placeholder=\"Saisissez votre adresse e-mail\u2026\" data-name=\"email\" tabindex=\"1\"  aria-invalid=\"false\" aria-required=true><\/div><\/div><div class='ff-el-group ff-text-left ff_submit_btn_wrapper ff_submit_btn_wrapper_custom'><button class='ff-btn-submit' type='submit' aria-label='Submit The Form'><img style='max-width: 200px;' src='\/wp-content\/uploads\/2025\/08\/long-arrow-right.svg' alt='Submit Form'><\/button><style>form.fluent_form_2 .wpf_has_custom_css.ff-btn-submit { background-color:#1a7efb;border-color:#1a7efb;color:#ffffff;min-width:100%; }form.fluent_form_2 .wpf_has_custom_css.ff-btn-submit:hover { background-color:#ffffff;border-color:#1a7efb;color:#1a7efb;min-width:100%; } <\/style><\/div><\/div><\/div><div class='ff-el-group    ff-el-input--content'><div class='ff-el-form-check ff-el-tc'><label aria-label='Terms and Conditions: J&#039;ai lu et j&#039;accepte la politique de confidentialit\u00e9. Contains 1 link. Use tab navigation to review.' class='ff-el-form-check-label ff_tc_label' for=privacy_poicy_0503a7068c0cebe11fc8da43d836e2fb><span class='ff_tc_checkbox'><input type=\"checkbox\" name=\"privacy_poicy\" class=\"ff-el-form-check-input\" data-name=\"privacy_poicy\" id=\"privacy_poicy_0503a7068c0cebe11fc8da43d836e2fb\" tabindex=\"3\"  value='on' aria-invalid='false' aria-required=true><\/span> <div class='ff_t_c'><p>J&rsquo;ai lu et j&rsquo;accepte la <a href=\"#\" target=\"_blank\" rel=\"noopener\">politique de confidentialit\u00e9<\/a>.<\/p><\/div><\/label><\/div><\/div><\/fieldset><\/form><div id='fluentform_2_errors' class='ff-errors-in-stack ff_form_instance_2_1 ff-form-loading_errors ff_form_instance_2_1_errors'><\/div><\/div>            <script type=\"text\/javascript\">\n                window.fluent_form_ff_form_instance_2_1 = {\"id\":\"2\",\"settings\":{\"layout\":{\"labelPlacement\":\"top\",\"helpMessagePlacement\":\"with_label\",\"errorMessagePlacement\":\"stackToBottom\",\"asteriskPlacement\":\"asterisk-right\"},\"restrictions\":{\"denyEmptySubmission\":{\"enabled\":false}}},\"form_instance\":\"ff_form_instance_2_1\",\"form_id_selector\":\"fluentform_2\",\"rules\":{\"email\":{\"required\":{\"value\":true,\"message\":\"Le adresse e-mail est obligatoire\",\"global\":false,\"global_message\":\"This field is required\"},\"email\":{\"value\":true,\"message\":\"Ce champ doit contenir un courriel valide\",\"global\":false,\"global_message\":\"This field must contain a valid email\"}},\"privacy_poicy\":{\"required\":{\"value\":true,\"message\":\"Vous devez accepter la politique de confidentialit\\u00e9\",\"global_message\":\"This field is required\",\"global\":false}}},\"debounce_time\":300};\n                            <\/script>\n            <\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Frise chronologique de l\u2019histoire de CMSA, des racines de 1885 \u00e0 Bienne et de la cr\u00e9ation de Cendres+M\u00e9taux en 1924, aux principales \u00e9tapes de d\u00e9veloppement et acquisitions, jusqu\u2019\u00e0 l\u2019identit\u00e9 unifi\u00e9e CMSA. Le lecteur peut parcourir les jalons par p\u00e9riode et s\u2019inscrire \u00e0 la newsletter.<\/p>\n","protected":false},"author":1,"featured_media":5884,"parent":6051,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_gspb_post_css":"","footnotes":""},"class_list":["post-5882","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cmsa.ch\/fr\/wp-json\/wp\/v2\/pages\/5882","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cmsa.ch\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.cmsa.ch\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.cmsa.ch\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cmsa.ch\/fr\/wp-json\/wp\/v2\/comments?post=5882"}],"version-history":[{"count":6,"href":"https:\/\/www.cmsa.ch\/fr\/wp-json\/wp\/v2\/pages\/5882\/revisions"}],"predecessor-version":[{"id":7076,"href":"https:\/\/www.cmsa.ch\/fr\/wp-json\/wp\/v2\/pages\/5882\/revisions\/7076"}],"up":[{"embeddable":true,"href":"https:\/\/www.cmsa.ch\/fr\/wp-json\/wp\/v2\/pages\/6051"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cmsa.ch\/fr\/wp-json\/wp\/v2\/media\/5884"}],"wp:attachment":[{"href":"https:\/\/www.cmsa.ch\/fr\/wp-json\/wp\/v2\/media?parent=5882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}