Welcome
Message from the Chairman
The year 2025 proved to be particularly challenging for the watchmaking sector, as the industry faced a marked downturn. This, coupled with persistent geopolitical uncertainties, the indirect repercussions of US tariffs, and a weaker US dollar, created substantial obstacles. The decline in the watchmaking sector was stronger than initially expected and the Group experienced declines in net sales and a lower operating performance, leading to a streamlined and agile organizational structure, adapted to CMSA’s future.
Despite the negative impact of higher precious metal prices on costs and interest, the precious metal price increase had a large positive impact on the valuation of inventory. These predominantly book value gains increased reported EBITDA and equity to mCHF 51.6 and mCHF 237.0 respectively.
Marking the 140th anniversary and our transition to CMSA, we have remained steadfast in our dedication to our core values and expertise. Our ongoing commitment to future growth is reflected in the CMSA Group’s decision to allocate additional resources toward building a more agile, robust, and sustainable base. This strategy focuses on enhancing our project portfolio, boosting automation and efficiency, and further developing team skills and versatility. These efforts are designed to ensure that we are equipped to seize new opportunities and sustain long-term growth.
The team is fully aware of the challenges ahead and remains highly motivated to address them.
Philippe Milliet
Chairman of the Board

Annual report
Key Figures 2025
Net Sales
mCHF 232.1
+3.2% vs. 2024
Net Sales excl. precious metal
mCHF 125.9
-15.2% vs. 2024
EBITDA (reported)
mCHF 51.6
+132.0% vs. 2024
EBITDA (operational)
mCHF 21.7
-2.5% vs. 2024
Personnel Cost
mCHF 67.8
-6.4% vs. 2024
Headcounts
665
-7.8% vs. 2024
Net profit
mCHF 22.0
+2623% vs.2024
Dividend
CHF 125 / share
-10.7% vs. 2024
Equity
mCHF 237.0
+9.2% vs. 2024
Equity / share
CHF 16 930
+9.2% vs. 2024
Debt / Equity
28%
-22.7% vs. 2024
Equity / Assets
67%
+13.5% vs. 2024
Annual report
Key Events 2025
United in CMSA
We have changed the names of all the production companies to strengthen ties and enable more intensive collaboration.
Closing of non-core activities
Non-core subsidiaries in France and Spain as well as the production site in Valais were closed in an orderly manner to allow us to focus our management attention on our core activities.
Strengthening Customer Service KPIs
Process improvements, reduction in the scrap rate and agile advance planning have improved our customer service KPIs, confidence and satisfaction.

Sustainability
As part of the ESG initiative we started electrifying our company fleet and corresponding electrical chargers at the main production sites to reduce CO2 emissions.

140 Years
During the year we celebrated and communicated on several occasions the anni-versary of the Group, demonstrating strength, stability and resilience.
SAP S/4HANA
We have successfully migrated to SAP S/4HANA in Biel/Bienne and started the rollouts of the companies ERP to all entities.
Polyvalence of employees and machines
More employees are open to new challenges, increasing the agility level of CMSA, while working for other sectors.
Intense Collaboration
General Managers and Directors from different production sites collaborate and exchange on projects and key topics to achieve Group benefits.
Merger Cronal & Cornu
The two companies in La Chaux-de-Fonds merged legally as well as their systems and processes.
Consolidation Production Sites in La Chaux-de-Fonds
We moved the polishing department to our main site, reducing the number of production sites in La Chaux-de-Fonds from five to three.
Compliance Forms Centralization
Coordination and handling of customer compliance requests like KYC – Know Your Customer have been centralized to benefit from Group synergies and competencies.
Technology investment
Investments into new milling and turning equipment to increase capacity, precision, speed and stability. As well as investments into automation of processes using AI.
Financial highlights
Key Financial Performance in 2025

Governance and Structure
Board of Directors
On 31 December 2025, the Board of Directors (Board) of the Company consisted of the following persons
| Board of Directors | First Election | Current terms ends |
|---|---|---|
| Philippe Milliet, President | 2020 | 2026 |
| Carole Hübscher Clements, Vice President | 2014 | 2027 |
| Philippe Douchet, Member | 2014 | 2027 |
| Olivier Costa de Beauregard, Member | 2015 | 2028 |
| Pierre-François Chauvy, Member | 2022 | 2028 |
| Hélène Béguin, Member | 2025 | 2028 |
Philippe Milliet
Chairman of the Board of Directors
Carole Hübscher Clements
Vice-Chairwoman of the Board
Philippe Douchet
Member of the Board of Directors
Olivier Costa de Beauregard
Member of the Board of Directors
Pierre-François Chauvy
Member of the Board of Directors
Hélène Béguin
Member of the Board of Directors
Management of the CMSA Group
Philipp von Büren
Chief Executive Officer
Marcel Gerber
Chief Financial Officer
Baanuja Rajakulendran
Chief People & Culture Officer
Matthias Walther
Chief Quality Officer
Alexandre Gannac
Chief Sales Officer



Net Sales Growth
+3.2%
Net Sales vs 2024
mainly driven by precious metal activities